Instagram Organic Marketing - Everything you wanted to know (2023)

Instagram is a powerful platform for organic marketing and engagement. In fact, Instagram generates 4x as many interactions when compared with brand’s organic content on Facebook.

With users spending an average of 53 minutes on the Instagram platform each day, brands (like yours) have incredible opportunities to reach and engage with these users on a daily basis.

The good news is that turning your followers into paying customers doesn’t have to cost an arm and a leg. In fact, using organic marketing tactics you can transform your Instagram profile into a powerful sales tool for your business (without spending a cent on ads).

But in order to succeed with organic Instagram marketing, you need to understand what platform features you have up your sleeve as well as ways to optimise your Instagram content to drive reach, foster engagement and inspire conversion.

Luckily, that’s exactly what you’ll learn in this blog. Keep reading to discover what organic Instagram marketing is as well as the practical tactics you can use to generate strong results for your business on Instagram.

What is organic Instagram marketing?

In case you need a refresher, organic Instagram marketing means tapping into the platform’s free tools to share content, build a community and drive business results.

In contrast to paid Instagram campaigns, organic activity is all about brand building and boosting awareness of your products and services (without making a dent in your marketing budget).

In its simplest form, organic Instagram marketing involves:

  • Posting images, video and graphics to the platform with captions
  • Responding to customer enquiries via comments and direct messages
  • Liking, commenting, sharing and following other accounts on Instagram

So, why should your brand give organic Instagram marketing a try? Here are three ways organic activity can help your business grow and succeed on Instagram:

  • Organic marketing builds credibility: when done right, organic Instagram marketing can help to build positive digital word-of-mouth. And here’s why that matters: 81% of people say they’re influenced by what their friends share on social media. By engaging with followers through organic content, you can use these pieces of social proof and digital word of mouth to boost your brand’s reputation in the eyes of potential customers.
  • Organic marketing builds long-term connections with potential customers: while paid campaigns can help to drive conversions, organic Instagram marketing is what will move users down the sales funnels (and turn them into brand advocates). That’s because your organic marketing should humanise your brand and allow users to have two-way conversations with you to build trust. Not only will that complement your paid Instagram activity, but organic marketing will help you stay top-of-mind with past customers to encourage repeat purchases, too.
  • Organic marketing is a cost-effective solution: without the need to pay-to-play, organic Instagram marketing is a long-term tool your brand can continually leverage for years to come. With the right organic marketing strategy in place, you can continue to grow your following, boost your brand awareness and reach new audiences on Instagram (without spending a cent).

Ultimately, organic Instagram marketing doesn’t replace your paid campaigns. In fact, organic and paid Instagram activity should go hand-in-hand to move users from awareness to conversation and ultimately loyalty, too.

Now, you’re probably asking yourself: but how do I execute great organic Instagram marketing?

In this blog, we’ll be revealing the top organic Instagram marketing tactics you need to harness, including:

  • Optimising your Instagram profile and content for maximum search visibility
  • Crafting ongoing brand-building content to be shared across the platform
  • Leveraging Instagram’s wide pool of features and tools to boost your organic results (including the Feed, Stories, IGTV, IG Live, Reels)
  • Designing a hashtag strategic tailored to your brand’s products and services
  • Running Instagram growth campaigns to boost your audience organically

Ready to take your brand to the next level using organic Instagram marketing? Let’s get started.

(Video) Everything you ever wanted to know about organic growth on Instagram

Step 1. Optimise your Instagram profile for search visibility

Did you know the principles of search engine optimisation (SEO) still apply to organic Instagram marketing? While the Instagram platform isn’t set up in the same way as search engines (like Google), there are other ways to optimise your Instagram profile for maximum search visibility.

Instagram SEO allows you to drive high-quality users directly to your profile and organic content. With 200 million Instagram users visiting business profiles on a daily basis, it’s your job to tap into the users who are looking for your brand and offering.

So, let’s show you the practical steps your business can take to boost your search visibility through organic Instagram marketing.

Clarify and leverage your SEO keywords on Instagram

The first step to getting your Instagram profile seen by the right users is to identify which SEO keywords you want to rank for on the platform.

This means using a keyword research tool (such as SEMRush or WordStream’s free keyword tool) to identify which phrases are generating the most traffic on search engines.

However, these popular search terms won’t necessarily generate the same results on Instagram. Instead, hashtags are what will generate the strongest results for your brand on Instagram. That’s where using hashtag tools such as’s hashtag tool comes in handy to pinpoint the most relevant hashtags for your business on Instagram.

When selecting your Instagram hashtags, make sure to include a mix of broad terms (short-tail keywords) and specific, targeted phrases (long-tail keywords). And here’s why:

  • Short-tail keywords (usually one or two words) allow you to expand the reach of your Instagram profile and content to a wider audience.
  • Long-tail keywords (using three or more words) allow you to reach more specific, high-intent audiences with a greater chance of conversion.

Ultimately, it’s worth including a mix of both long-tail and short-tail hashtags to ensure your organic Instagram marketing reaches new audiences and engages high-intent audiences that are primed for conversion.

Inject these keywords into your Instagram profile

Now, it’s time to put these hashtags and keywords to work on your Instagram profile. First up, it’s essential that your brand is using an Instagram Business profile to ensure you can access powerful analytics and insights to inform your organic marketing efforts.

Ready to get working? Here’s where to add these keywords and hashtags to your Instagram profile:

  • Your username: your username is how Instagram users will discover and search for your account. Make sure your username clearly identifies your business name and is easy to spell and search for on the platform. Avoid cluttering this username with unnecessary numbers, characters or symbols that will be difficult for audiences to remember.
  • Your account name: this is the name that appears above your Instagram bio and should contain one or two strategic keywords related to your business. Avoid replicating your username copy here and instead make this account name SEO-friendly and searchable.
    • For example, if you’re a gardening business in Sydney you could opt for an account name such as “Sydney Garden Centre” or “Gardening Specialists Sydney”.
  • Your Instagram bio: with 150 characters to play with, you need to make every character count in your Instagram bio. The best way to maximise your Instagram bio for SEO is to include:
    • A short one-sentence description of your business, including at least one SEO keyword.
    • List out your key products or services using hashtags or SEO keywords.
    • Your category or industry that best relates to your business (such as Shopping & Retail, Business Service, Restaurant etc).

The best way to boost your businesses’ search visibility on Instagram is to harness every opportunity to inject SEO keywords and hashtags into your Instagram profile. The easier it is for users to discover your account, the more likely they are to engage with your content and begin to trust your business.

Step 2. Craft a brand-building content strategy on Instagram

With your Instagram profile optimised for search visibility, it’s time to strategise about how you’re going to reach, engage and interact with your followers through organic Instagram content.

The best way to drive organic reach, growth and engagement on Instagram is to design an organic Instagram content strategy. This framework will allow you to develop consistent and compelling Instagram content that sparks interest, drives engagement and builds trust with your ideal customers.

(Video) Everything you ever wanted to know about organic growth on Instagram

So, what should a great organic Instagram strategy look like? Let’s walk you through the key areas you need to include to maximise your efforts on Instagram.

Identify your organic Instagram goals and objectives

The first place to start with any marketing strategy is to set KPIs and benchmarks to measure the success of your efforts.

When it comes to organic Instagram marketing, these goals typically include:

  • Growing your Instagram following
  • Boosting the reach of your Instagram content
  • Driving a stronger engagement rate from your Instagram content

The key is to be specific about what metrics you’re trying to hit and set time frames to achieve these goals, too. For example, a well-defined Instagram goal might be to boost your organic engagement rate from 2% to 4% within the next 3 months.

With these clear objectives in mind, you’ll be able to craft organic Instagram content that helps your business achieve meaningful results on the platform.

Design tailored content pillars

Now, it’s time to spell out the broad content themes (a.k.a. content pillars) you’ll be using when crafting your organic Instagram marketing.

The best content pillars are linked directly to your businesses’ goals and objectives, and help to give your Instagram content structure, purpose and direction.

To help get you started, here are a range of content formats you can use to design your businesses’ bespoke organic Instagram content pillars:

  • Content that educates and informs: this includes informative pieces of content that teaches your audiences something new, educates them about your products or services or positions your brand as a leader in your industry.
  • Content that inspires and entertains: this includes light-hearted content such as inspiring quotes, witty memes and on-brand jokes that humanise your brand, build rapport with your audience and increase the shareability of your Instagram content.
  • Content that engages and converts: this includes action-driving content that motivates users to convert, such as sales posts, promotions or posts that drive traffic to your website.

A great organic Instagram strategy leverages a mix of content pillars to ensure your brand’s Instagram content is varied, engaged and dynamic.

Map out your content schedule using a content calendar

With your objectives and content pillars ready to go, it’s time to start crafting your content. But without a structure in place, it can be difficult to post organic Instagram content consistently.

But, that’s where an Instagram content calendar comes in.

This calendar allows you to proactively plan out your content in advance and ensure every post is working towards one of your Instagram goals or objectives.

So, what should your Instagram content calendar include:

(Video) Instagram Growth With Organic Content: A Comprehensive Guide

  • Your posting frequency: this means identifying how many posts you’ll be sharing to the Instagram platform each week (including Feed posts, Instagram Stories, Reels etc).
  • Your content pillars: each post should fall under one of your brand’s content pillars and be linked to a clear goal or objective.
  • Your assets: each post should be accompanied by an on-brand graphic, video, or image. So, make sure this is saved and outlined in your content calendar to ensure your posts have a consistent visual identity.
  • Your caption: every post will need to include a strategic caption that captures your brand’s tone of voice, includes a handful of tailored SEO keywords and inspires action from your audience (whether that’s leaving a comment, sharing the post or visiting the link in your bio).
  • Your hashtags: each post should also have a handful of hashtags included at the end of the caption (we’ll dive into how to select these hashtags in a minute).

By planning out your posts in advance, you’ll be able to batch your content creation and ensure your brand shares regular, purposeful content to your Instagram channel.

Step 3. Leveraging Instagram’s features, tools and content placements

Instagram is a platform that offers endless content formats and post opportunities. When designing your organic Instagram marketing strategy, it’s essential you use these post formats to your advantage to drive the strongest results for your brand.

Not sure where to start? Let’s reveal the top five Instagram post formats and how to make these content types work for your brand:

Instagram Feed Posts

When scrolling through the Instagram Feed, these are the posts you’ll encounter. As the primary form of organic content on the platform, Instagram Feed posts are a powerful way to build brand awareness and drive engagement.

But, there’s stacks of different content types you can share on the Instagram Feed, including:

  • Single Images: for the best results, these should be resized to square (1:1 ratio) and be 1080 x 1080 pixels in size.
  • Video Feed Posts: these videos can be anywhere from three to 60 seconds long and should be resized to square (1:1 ratio) for the best results.
  • Carousel Posts: this post format allows you to share up to 10 images and videos in a single post to tell an engaging visual story.

Instagram Stories

As a key piece of ephemeral content, Instagram Stories allow you to show the raw, candid side of your business on the platform.

These stories have their own feed that lives at the top of a user’s Instagram’s app and can allow you to connect with your audience in a more interactive, engaging way.

For the best results on Instagram Stories, be sure to:

  • Resize your images, graphic templates and videos to vertical sizing (1080 x 1920 pixels) to maximise screen space and immerse users in your content.
  • Leverage Instagram Stories’ interactive stickers to start two-way conversations with your audience (including Polls, Questions, Quizzes and more).
  • Use the Instagram Stories’ closed caption feature to automatically add text captions to any piece-to-camera videos.

Instagram Live

Want to connect with your followers in real-time? That’s where this next content format comes in: Instagram Live videos.

These live broadcasts are designed to take over users’ entire screen space, which means they’ll display in 9:16 sizing.

Plus, when you start a live broadcast, your Instagram followers will receive an in-app notification to boost attendance at your next live stream.


As another video content format on Instagram, IGTV offers a set of unique opportunities for brands on Instagram.

These vertical videos (optimised to an aspect ratio of 9:16) allow you to share longer-form video content with your followers.

(Video) 2022 Algorithm Secrets Instagram Doesn't Want You to Know

In fact, each IGTV upload can be up to 15 minutes long, giving you incredible scope to share more detailed video content with your audience on Instagram.


As one of the newest content formats on Instagrams, Reels are a powerful organic content opportunity for brands.

Again, these videos need to be resized to vertical sizing (with an aspect ratio of 9:16). However, unlike other content formats on Instagram, Reels are perfect for punchy, highly edited videos that are up to 15 seconds long.

Taking inspiration from TikTok, Reels are fantastic for boosting the organic reach of your Instagram content and boosting your chances of going viral on the Instagram ‘Discover’ page.

Step 4. Design a tailored Instagram hashtag strategy

Not sure if hashtags actually work on Instagram? Think again.

Recent research reveals that posts with over 11 hashtags in the caption drive higher engagement than posts without hashtags.

While you can add up to 30 hashtags per post, it’s wiser to use a smaller number of tailored, relevant hashtags in your post captions. Why? Because hashtag stuffing will only drive low value users to your content.

Instead, you want to design a hashtag strategy that will help your brand reach your goals and objectives on Instagram. That means selecting hashtags that are relevant, specific to your niche and tailored to the topic of your post.

A great way to check the potential reach of each hashtags is to use Instagram’s search bar to check potential hashtags. Once you search for a term, you’ll be able to track the number of posts already using this hashtag. That will allow you to pick and choose only the most relevant and powerful hashtags to use in your post captions.

Step 5. Running organic growth campaigns on Instagram

Think you have to pay for paid campaigns to grow your following on Instagram? Think again.

There are stacks of practical ways to organically grow your Instagram following, all without making a dent in your marketing budget.

The key is to incentivise new users to engage with and follow your brand on Instagram. Need some inspiration?

Here are a two powerful ways to boost your follower base organically on Instagram:

(Video) Slowly and steadily win the Goals,

  • Run a competition: one of the best ways to inspire new users to follow your brand is to run a competition on Instagram. Offer up a lucrative prize to incentivise entrants (such as a discount code or gift card to your store) and ensure that a condition of entry is to follow your brand on Instagram.
  • Host a giveaway: who doesn’t love winning a prize? This organic growth campaign uses a prize to incentivise users to follow your brand on Instagram. To supercharge your results, encourage users to share your giveaway post with their followers and tag their friends in the comments to expand the reach of your post and account further.

By encouraging your followers to refer their friends to your brand, you’ll organically grow your Instagram following and reach new high-value audiences who are likely to convert into paying customers, too.

So, there you have it. When it comes to organic Instagram marketing, the key is to harness Instagram’s post formats and platform features to help you hit your business goals. By tapping into a range of post types and placements, you’ll be able to grow your following, engage your audience and build meaningful relationships with your followers.

And when it comes time to run paid Instagram campaigns, you’ll have an engaged follower base primed and ready to convert, too.


Is Instagram killing organic reach? ›

In only 6 months, average Instagram Engagement Rate decreased from around 1.2% to around 0.8%. That is 33% decline in engagement rate! It was not just brands. In an examination of 150 influencers in one part of the fashion industry, they noted a similar decline in their engagement.

Is it possible to grow organically on Instagram? ›

You can grow your follower count and engagement on Instagram organically. Without spending a cent, you can maximise your content's visibility and penetration.

How do you do organic marketing on Instagram? ›

11 Proven Ways to Boost Instagram Organic Reach
  1. Set a goal for your Instagram account. ...
  2. Know your hashtags. ...
  3. Post consistently. ...
  4. Mix it up. ...
  5. Build trust and a following with UGC. ...
  6. Use Instagram Stories. ...
  7. Appreciate engagement, ASAP. ...
  8. Align, and appreciate back.
29 Mar 2019

Can you target organic Instagram posts? ›

On the other hand, “When you're doing your regular organic posts, you can geo-target as much as you want,” Schroeder said, though she cautioned, “I still don't know that it's necessary to do it on every post, unless every post you do is related to something local.”

Does Instagram have a 20% rule? ›

Instagram and Facebook adhere to the 20% text rule. That means that Facebook or Instagram will reject your ad - or significantly reduce the reach - if you have text on more than 20% of your image. On Instagram, the 20% rule is even stricter. It's important to remember that ads should not look like actual ads.

How long does it take to organically grow Instagram followers? ›

In my experience, gaining your first 1,000 followers in two months by doing this is very achievable. This means that in less than two years, you could achieve 10,000 followers without spending a penny. All while building a true and engaged audience.

What is realistic Instagram growth? ›

Keep in mind that real, meaningful Instagram growth doesn't happen overnight. The average monthly growth in account followers for Instagram business accounts is +1.25%. Let's see if you can beat that benchmark and effectively grow your account by implementing these tips.

Why Instagram Organic reach is declining? ›

Some of the top reasons for the decline in Instagram's organic reach are – to increase ad spending from users, an increase in competition from new social media apps like TikTok, and the introduction of new content formats.

How do you get 1000 followers on Instagram organic? ›

How to Get Your First 1000 Followers on Instagram
  1. Make your Instagram bio count.
  2. Connect with your network.
  3. Find your audience.
  4. Live by the '5 likes, comment & follow' rule.
  5. Find your voice as a 'brand'
  6. Post engaging content.
  7. Write catchy, shareable captions!
  8. Optimize your imagery for Instagram.
4 days ago

How many followers see an organic post? ›

In other words, organic means unpaid. seen by all your followers. The current average reach for an organic Facebook post is just 2.2%, but could be as low as 1.1% for some brand pages. To put this in perspective, if I have a Facebook page with 1500 followers, my posts may only be shown to as few as 33 people.

How do you grow organic audience on Instagram? ›

How to Grow an Instagram Account Organically
  1. Optimize your posts. ...
  2. Consider user-generated content. ...
  3. Use Instagram shoutouts. ...
  4. Engage your followers. ...
  5. Consider Instagram reels. ...
  6. Choose a proper posting time. ...
  7. Hobnob with influencers. ...
  8. Research your niche.
24 Jun 2022

What is the 80% 20% algorithm? ›

The 80-20 rule, also known as the Pareto Principle, is a familiar saying that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. In business, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority.

What is Facebook's 20% rule? ›

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

What is the 80/20 rule in Instagram? ›

The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

What are peak Instagram hours? ›

Most Consistent Engagement: Wednesday through Saturday (10 am – 8 pm) Highest Engagement: Wednesday & Friday mid morning and Saturday nights (6 pm – 8 pm) Worst Days for Engagement: Sunday due to the lack of activity on Instagram on this day.

Why is Instagram 2022 reach so low? ›

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

How do instagrams go viral? ›

8 tips on how to go viral on Instagram
  1. Tip #1: Research your audience and your competitors' audiences. ...
  2. Tip #2: Recreate your competitors' viral Instagram posts. ...
  3. Tip #3: Recreate viral content from other social media platforms. ...
  4. Tip #4: Use your own voice. ...
  5. Tip #5: Be more active on Instagram.
22 Jun 2022

How many Instagram followers do you need to get paid? ›

The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid by brands to post to their small audiences.

How do you get 10K followers on Instagram organically? ›

How do I get 10K followers on Instagram?
  1. Collect the foundation followers. ...
  2. Content consistency and regular posting. ...
  3. Make your profile optimized. ...
  4. Benefit from similar content of the most successful competitors. ...
  5. Schedule your posting. ...
  6. Keep your audience constantly engaged. ...
  7. Use Instagram Followers Apps to your benefit.
1 Nov 2022

What is the best way to promote Instagram? ›

13 Ways to promote your Instagram Page
  1. Ramp up your content production. ...
  2. Cross-promote your Instagram posts across other networks. ...
  3. Focus on people-centric content. ...
  4. Experiment with branded and industry hashtags. ...
  5. Tag brands, followers and locations whenever you can. ...
  6. Publish Instagram content on-site.

How often should I post to grow my Instagram? ›

He said there was no set formula, but an ideal strategy is to share a couple of in-feed posts per week and a couple of stories per day. A recent HubSpot Blog Survey asked the same question, and here are the responses collected from 500+ global B2B and B2C Instagram marketers.

How much does 100k followers make on Instagram? ›

For instance, less famous influencers with up to 10k followers may set their rates at $25-$50 per post, an established one with 30-80k followers may charge $ 150 or $350 a post, while a celebrity with over 100k followers can charge between $1000 and $500,000 a post.

What is a smart goal for Instagram? ›

SMART goals might include: Boost the number of followers on Instagram by 500 in the next month. Increase post impressions across socials by 20% this quarter. Improve social shares for blog articles by 10% within six months.

How many followers should I gain per month? ›

The answer to this question is subjective, but we recommend that you be gaining at least 100 followers per month on each social media platform for small businesses.

Which platform is best for organic reach? ›

Instagram is the platform which deals with an organic audience and paid audience also.

What is a good organic growth rate on Instagram? ›

What is a normal growth rate on Instagram? This depends entirely on your following current number, but generally, a normal growth rate is anywhere between 2%-6% for accounts that are consistently posting and engaging with users.

Will Instagram pay me if I have 10K followers? ›

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.

How much does 10K followers on Instagram pay? ›

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

How much Instagram pay for 1m followers? ›

How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.

How much does 1k followers make on Instagram? ›

Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.

How much is 1k on Instagram? ›

However, to answer the initial question of how much you can make with your Instagram account with a 1k followership, the number can vary anywhere between 10$ to 1000$. Again, the amount depends on multiple factors. So, if someone else is getting paid $10, you will not need to be paid the same.

How can I get $100000 on Instagram? ›

You need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000. That may be easier than you think: A recent HBO documentary showed how everyday people can manipulate Instagram and other platforms to become famous online influencers.

How do you get 500 organic followers on Instagram? ›

Posting high-quality stories, having an excellent Instagram feed and a catchy Instagram bio in your profile is what helps you to turn those viewers into new followers! Note: even before reaching 500 followers, you can use hashtags in your stories, but you won't get any viewers from them.

What is the average organic reach on Instagram? ›

Whether for its increased reach, engagement, and many other KPIs, Instagram has proven to be the better choice for marketing purposes. While in 2022, Instagram registers an average reach rate of 13.51%, Facebook's average reach rate goes only up to 8.60%.

Is organic reach in decline? ›

Organic reach has been in decline as social networks increasingly enforce a pay-to-play model. Facebook's newsfeed algorithm restricts the average visibility of non-promoted content to 5.2 percent, meaning only one in 19 people who like a Page would see a particular post.

How do I get real organic followers? ›

How To Organically Grow Your Instagram Followers: 10 Steps That Work In 2022
  1. Use An Organic Instagram Growth Service.
  2. Harness The Power Of Celebrity Giveaways.
  3. Always Create Engaging Content.
  4. Research Your Niche.
  5. Find the Best Time to Post.
  6. Partner with Micro-Influencers.
  7. Utilize User-Generated Content.
  8. Use Instagram Reels.
13 Aug 2022

What would organically grow a clients Instagram followers? ›

8 strategies to boost your organic growth on Instagram
  • Optimise your Instagram profile for search visibility. ...
  • Ensure your Instagram posts gain maximum reach. ...
  • Use hashtags in your posts. ...
  • Schedule your Instagram content at the best posting times. ...
  • Harness the power of Instagram's content formats (Stories, Reels, IGTV)
28 Oct 2021

How can I increase my social following organically? ›

Here are 6 free hacks to grow your social media following organically — at low or even no cost.
  1. Post Content That Gets Audiences Excited.
  2. Use the Right Hashtags.
  3. Visual Content Is King.
  4. Create a Content Series.
  5. Run Live Events.
  6. Watch the Data.
  7. Make Organic Growth a Reality.
28 Oct 2022

Can you boost organic Instagram posts? ›

Go to Advertise, and then select Instagram Boost. Select Find a post to Boost to see a list of your organic Instagram posts. Choose the post you want to promote, and select Boost next to it.

Is Instagram limiting organic growth? ›

In 2019, Instagram came out on Twitter to respond to claims that they were limiting the reach of people's content to just 7% of followers. They said: “”We have not made any recent changes to feed ranking, and we never hide posts from people you're following – if you keep scrolling, you will see them all.”

Can you geo target organic Instagram posts? ›

On the other hand, “When you're doing your regular organic posts, you can geo-target as much as you want,” Schroeder said, though she cautioned, “I still don't know that it's necessary to do it on every post, unless every post you do is related to something local.”

Why is my organic reach on Instagram so low? ›

The Instagram Algorithm now favors “original content”

This is a recent change that has caused many users' reach to drop. The algorithm now favors content that is unique and original to Instagram rather than reposts or shared content from other social media platforms.

Why is Instagram killing my reach? ›

If you are posting at the wrong time or very irregularly, you will significantly reduce your reach. Instagram Insights can help you create a schedule so you can see which days and at what time of a day your posts have the greatest reach.

Why has my reach dropped on Instagram 2022? ›

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

Is Instagram growing or dying? ›

So, is Instagram dying in 2022? No, not quite yet. The platform definitely has competition but it will still stay relevant for content creators that leverage the algorithm and create content that people want to see.

How do I grow my Instagram from 0 to 1000? ›

Along with the three items listed above, you'll also want to include hashtags.
  1. Optimize posts with relevant hashtags. ...
  2. Lean into trending content formats. ...
  3. Post content your followers want to see. ...
  4. Promote your Instagram. ...
  5. Engage with users through follows, likes, and comments.
2 Aug 2022

Is Instagram losing its popularity? ›

Which is annoying, and personally, I don't find Instagram anywhere near as engaging as it once was. And it seems many other users agree – according to a new report from The Wall Street Journal, Instagram engagement is declining, with Reels, in particular, seeing a significant drop-off in user engagement of late.

What is the best alternative to Instagram? ›

Liked the old Instagram better? Here are some alternatives for a neat photo-sharing experience
  • Tumblr. Founded in 2007, Tumblr is a microblogging and social networking website. ...
  • Glass. Glass can be a great alternative to Instagram with no ads, engagement algorithms, data tracking, and more. ...
  • 500px. ...
  • VSCO. ...
  • Snapchat.
29 Jul 2022

What is the best time to post on Instagram? ›

The Best Times To Post On Instagram
  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4p. m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.
31 Aug 2022

What is the 2022 Instagram algorithm? ›

2022 changes to the Instagram algorithm

In 2022, Instagram re-introduced the ability to see your feed chronologically, as well as the ability to view a curated list of recent posts from your favorite accounts. Find more details on the latest Instagram feed viewing options here.

How many hashtags should I use on Instagram? ›

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.


1. Instagram Marketing Strategy to Get Sales TODAY [100% Organic]
(Derek Videll)
2. EXPLODE your reach on Instagram | Organic Instagram growth tips
(Jade Beason)
3. Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business
(Learn With Shopify)
4. DON’T Use Paid Ads | My #1 Organic Marketing Strategy
(Adam Erhart)
5. IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram
(Modern Millie)
6. How I Make $20,000/month Organically | SMMA | Instagram Organic Marketing.
(Caleb Canales)
Top Articles
Latest Posts
Article information

Author: Francesca Jacobs Ret

Last Updated: 03/01/2023

Views: 6413

Rating: 4.8 / 5 (48 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Francesca Jacobs Ret

Birthday: 1996-12-09

Address: Apt. 141 1406 Mitch Summit, New Teganshire, UT 82655-0699

Phone: +2296092334654

Job: Technology Architect

Hobby: Snowboarding, Scouting, Foreign language learning, Dowsing, Baton twirling, Sculpting, Cabaret

Introduction: My name is Francesca Jacobs Ret, I am a innocent, super, beautiful, charming, lucky, gentle, clever person who loves writing and wants to share my knowledge and understanding with you.